What is Marketing Really?

November 1, 2007

For so many small businesses, Marketing is pixie-dust, pretty brochures and the killer idea of the week.  To them, Sales starts when they go stand in front of a prospect and start pitching their products or services. The world has changed!

Ridgely Evers, the Founder & CEO of NetBooks (a tremendous Forest For The Trees & Duct Tape Marketing partner by the way) makes a tongue-in-cheek point of the idea that ’salesandmarketing’ is not one word. But, thats how so many businesses think of it.

Marketing is the foundation of every company, no matter what business you are in. No sales happen without a strong marketing base. 

As Ridgely Evers states in his post:

“Simply put, Marketing is the science that helps you (1) identify your best markets, (2) compellingly engage them as a group, and (3) refine your offerings to better meet their needs.”

To put it another way, marketing is getting prospects to know, like and trust you… and choose to do business with you. Pretty simple - and it can change the way you look at ’salesandmarketing’ forever.

There is more to come on this topic. In my next parts of this discussion on Sales and Marketing, I’m going to introduce the ideas of ‘Educational Marketing’ and ‘A Selling System Refined’. I will also discuss how to harness the internet and technology in a way that is so much more than a website or SEO.

 You started a business because you are passionate about what you do. Get this part right, and you’ll have all the business you could ever want.

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