Business Blogs as CMS - a marketing conversation

October 17, 2007

If you own a small business and don’t yet know of Michael Martine’s Remarkablogger site, go subscribe to the RSS feed now. He provides fantastic insight and ideas into blogging for business.

His recent posting - Video: Business Blogs vs. Normal Websites - discusses using the blog platform as a content management system for business sites. But, more importantly,  he points out how critical it is to write for your website using a conversational tone - not brochure-speak. I often tell clients that people don’t want to be “marketed to”, they want to be “communicated with.”

As you can tell, after analysis of different web development approaches and platforms, we decided to use WordPress as the structure for our entire site. Its easy, powerful and has great search optimization capabilities. We’re just getting started here, so check back with us often. Now, go watch Michael’s video post!

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