Everyone’s an Expert at Something… Use #2 for ‘Meet The Founders’ Video

July 6, 2008 | 1 Comment

Everyone’s an Expert at Something… and at some point, a reporter will be looking for that expert. That’s the tagline for a free service called HelpAReporter.com from Entrepreneur, Consultant & PR Dude Extraordinaire Peter Shankman. Peter started this free 3X daily email blast to connect reporters with currently over 12,000 experts as sources for stories. It’s simple… media send out their needs for story sources and, if you fit their need AND are a subscriber to the HARO service, then you can respond. A pretty simple way to get press & potentially expose your expertise wider than your existing world.

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‘Meet the Founders’ Video Profile Use #1: The ‘About Us’ Page Comes to Life

July 2, 2008 | 2 Comments

Most ‘About Us’ pages offer a fairly dry and mundane snapshot of the most important part of any company: the actual people behind the company. Some include photos, but most are just the obligatory team bio’s that are rarely ever read. Core Values tend to come next. No offense, but if you have to state that one of your core values is ‘integrity’, then I think you are kind of missing the point. Then there comes the Mission Statement, which typically claims to be revolutionary, usually includes something about synergies and then pays homage to their customers, employees, stockholders…no one cares. This is old school people. Read more

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