Our Blog is Starting to Grow

January 14, 2008

Our Austin, Texas Duct Tape Marketing blog has finally achieved a Google Page Rank (PR3)! If you are not sure what Google Page Rank means, check out the technical definition on a Wiki article here. But, simply speaking, it is a Google-provided ranking number, based on popularity, content quality and inbound links. While a site may rank well in Google for certain keyword phrases, it takes a while (6 months in our case) after launching a new site to be awarded a Google Page Rank. It is an indicator that our website and blog is moving the right direction, with more people linking to us, reading our content & blog and listening to what we have to say about Small Business Marketing Strategies.

I’m sure many of you may be saying “who cares”. It is easy for someone to get a Google Page Rank. Yeah, I get that. But, let me give you a bit of background to illustrate why this is such a big day for us. My business partner/brother, Charles, & I started Forest For The Trees in mid-2007 after being involved with 2 companies we owned, and hundreds of client companies, to help grow their business. We finally decided that our approach and skill set was very unique to the marketing consulting or marketing coaching world, we decided it was time to get this company moving. But, we did a bit of an experiment to show that we know what the hell we are doing and could jumpstart a company on a shoestring - just like many small businesses would be doing.

A bit more background… Charles originally started a specialized products company over 5 years ago and I joined him about a year later. (Now at that point, Charles brought many years of successful Business Development in Corporate America and I brought many years growing and running small companies, with a specialty in Internet Strategy.) We received our patent after 4 years of work and generally went through hell & hundreds of versions while growing the company to where it is now. We are (we think), in final discussions to sell the products company. But, with most of our capital (especially Charles) tied up in this products company until it sells, we had to bootstrap Forest For The Trees. So, we’ve been working at least several times a week, if not daily, building links, adding educational content to our site, blogging about small business marketing and attempting to build a community of readers. This takes time to happen organically! So, getting to this point means that that the strategy that we’ve been following is beginning to pay off.

If you are trying to do the same thing with your blog or website, then I would suggest that you subscribe to either our RSS or Email subscription (on the upper right column). I will show you techniques, tips and strategies to help you raise your profile with your prospects. So join me and follow along.

Sphere: Related Content

Comments