The New Way…Only Way to build a Website

March 14, 2008

When was the last time you refreshed your Website or even updated content with new information for that matter? If you need to think about it, then it’s been too long. For more reasons than I can fit in this post you need to keep your content fresh and relevant. But, let me point out 2 of the two most important: 1. The search engines will reward you for it and 2. Your customers flat expect it and need it if you want to help them buy what you sell. ‘Nuff said.

You don’t need to look too closely to notice our entire website is based on WordPress. This is not by accident – we are all about helping our clients present fresh content and WordPress makes it easy. You cannot beat it for its dead-easy to use content management system and search engine friendly structure. Now anyone can update their website. Because WordPress is easily optimizable, your site will naturally rank higher for search terms related to your business.

Is it a website or is it a blog?

Our site is based on the Revolution theme by Brian Gardner at BG Media.
Brian has blurred the lines between a website and a blog. His themes feature drop down navigation and home pages that look more like a homepage than a blog…in fact it is a website and a blog…all in one. Brian flat makes WordPress sit up and do tricks, which is great news for the rest of us. And he is back at the ‘lab’ brewing up new themes as we speak.

We got a Face Lift!

Think WordPress will cramp your style and not give you the design flexibility you need? Think again. We needed a website refresh and wanted a clean, uncluttered design - our goal was to frame our content rather than be flashy or splashy. We turned to Randa Clay at Randa Clay Design. First of all, she is a top notch designer and has worked with some of the big guys like The Limited and Victoria’s Secret coordinating and executing full scale marketing initiatives. Secondly, she is a WordPress wizard and has become the defacto expert in designing for WordPress. If you want it done, Randa can probably do it in WordPress and do it well. Have I gushed enough? Well you get the picture. We couldn’t be more pleased with the result.

If you would like to achieve a similar result, give one of us a call! Or click here

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